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Profit for Life

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Few changes promise to have more leverage in the long journey toward sustainability than aligning investment capital flows with sound social and environmental stewardship. Bragdon provides quantitative confirmation that such alignment can produce superior financial performance.

-Peter Senge, Author of The Fifth Discipline and founding chair of SoL

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Great managers instinctively know the compounding effects on capital assets of nurturing people and respecting their values. Bragdon has animated this principle in a powerful dialogue that invigorates while it informs . . . bravo!

-Michael Angelides, Chairman, First Angel Capital

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This is a landmark book, one which freshly imagines and reframes the basic purposes of the corporation in accord with our democratic values. It is especially welcome during a period of extreme doubt and cynicism about the morality of unhinged capitalism.

-Warren Bennis, Distinguished Professor of Management at the University of Southern California and author of On Becoming a Leader

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This amply proven and seminal work provides a crucial roadmap for business effectiveness.

-W. Michael Brown, Former Chief Executive Officer, The Thomson Corporation

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Profit for Life's message is simple: it's all about people. When you focus on building a culture that engenders trust and loyalty, people will create the profitability that in turn drives value creation for all your company's stakeholders.

-Dan DiMicco, President and CEO, Nucor

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Business is going to play a role in getting us out of the hole that business helped dig. Bragdon has done a masterful job of understanding how that might happen, and he's done it by going to the very roots of corporate behavior.

-Bill McKibben, author of The End of Nature and The Wealth of Communities

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If business is about delivering the goods, then you better know the good. Bragdon shows that respect for life, people, and the planet provide the only sustainable route to doing good business.

-Jay Ogilvy, Cofounder, Global Business Network

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Profit for Life is a fresh, provocative, and well-researched take on an otherwise tired subject. It will force the reader to rethink old precepts.

-Hardwick Simmons, former CEO, NASDAQ

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The use of the sixteen focus companies from the LAMP INDEX and the author's ability ability to clearly show the distinctions in their style of management from the traditional management models that continue to be taught in almost all business schools, and the success these companies have achieved not just financially, gives those of us hoping to change management education and core business curriculums a new hope. Read more...

Joseph F. Castellano
Professor, Department of Accounting
University of Dayton Business School

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In Profit for Life, Jay Bragdon provides us with some compelling answers. He does this by setting aside much of the linear cause-and-effect thinking that drives business these days, and adopts a more rounded, holistic approach that gives us deeper insight into the firm. Read the full review.

-Ann McGee-Cooper, Ed.D., Ann McGee-Cooper & Associates, Inc.

Order your copy today! For information about bulk orders, please contact us at publications@solonline.org